A voiceover jingle for radio is an audio branding element that includes a voice recording, usually by a professional voice actor, to provide more information or add an extra layer of branding to the jingle. They are commonly used in radio commercials, promos, imaging, and other forms of audio branding.
A typical voiceover jingle for radio will include a catchy melody that is easy to remember, along with a voiceover that delivers a clear and concise message. The voiceover can be used to promote a specific event or product, rebrand a radio station, or update the sound of a station to appeal to a new audience.
The voiceover in a jingle can be used to convey a desired emotion or tone, and make a brand more memorable. The voiceover can be used to introduce the brand, tell the listeners about the product or service, and explain why they should choose it over the competition.
Voiceover jingles can be created to fit a specific client’s needs and can be created with different music genres and sound effects, depending on the target audience and the style of the radio station.
It’s worth noting that creating a voiceover jingle requires a professional studio and voice actors, and not every company has the necessary equipment and skills to create their own voiceover jingles.
