Radio jingles and sweepers are types of audio branding that are used in radio programming.
Jingles are short, catchy melodies that are used in advertisements or on radio shows. They are designed to be memorable and to stick in the listener’s mind, making it more likely that they will remember the product or service being advertised. Jingles can be created by individuals or companies and can be used for a variety of purposes, such as promoting a specific event or product, rebranding a radio station, or updating the sound of a station to appeal to a new audience.
Sweepers are short audio clips that are used to transition between segments of a radio program or to indicate a change in programming. They can be used to announce the start of a new segment, indicate a commercial break, or to introduce a new song. They are typically short and to the point and are designed to grab the listener’s attention.
Both jingles and sweepers can be created with different music genres and sound effects, depending on the target audience and the style of the radio station. Some companies also create custom jingles and sweepers to fit a specific client’s needs.