The way breaking news is introduced on the radio has evolved significantly over the years. In 2023, there are several trends that are shaping the way breaking news is introduced to listeners.
One of the most significant trends is the use of urgency and immediacy in breaking news intros. In the past, breaking news intros often began with a calm and measured tone, with the details of the story revealed gradually over time. However, as the news cycle has become faster-paced and more competitive, stations are using more urgent and immediate language in their breaking news intros. This can include using phrases like “breaking now” or “urgent update” to grab listeners’ attention and emphasize the importance of the story.
Another trend in breaking news intros is the use of sound design to create a more immersive and impactful experience for listeners. This can include using music or sound effects to create a sense of tension or drama or incorporating ambient sound from the scene of the breaking news story to give listeners a more vivid sense of what is happening.
In addition, there is a growing trend toward using more concise and straightforward language in breaking news intros. As attention spans have become shorter and listeners have less patience for lengthy explanations, stations are focusing on delivering the key details of the story as quickly and simply as possible. This can mean using shorter sentences, avoiding jargon or technical terms, and emphasizing the most important details of the story upfront.
Overall, the world of breaking news intros is constantly evolving. In 2023, we can expect to see more urgent and immediate language, greater emphasis on sound design, and a focus on delivering the most important details of the story quickly and concisely. These trends reflect the changing nature of the news cycle and the need for radio stations to engage listeners and provide them with the information they need as quickly and effectively as possible.
