Voice-overs are recordings of a person’s voice that can be used to add narration, commentary, or other information to a radio broadcast. They are often used to introduce or transition between segments or to provide information about a particular show or sponsor.
Jingles are short, catchy audio clips that are used in conjunction with voice-overs to add energy and branding to the broadcast. They are often used to introduce or transition between segments or to promote a particular show or sponsor. They can be used to create a sense of continuity and branding, and to help listeners identify the station and the segments they are listening to.
In 2023, many software and online tools are available for creating and editing voice-overs and jingles. Some examples include Adobe Audition, Pro Tools, Logic Pro, and GarageBand. This software allows you to record and edit voice-overs, add effects, and create custom jingles. Additionally, there are a number of online marketplaces where you can purchase pre-made voice-overs and jingles.
Overall, the use of voice-overs and jingles in radio imaging is essential for creating a sense of continuity, branding, and providing information to the listeners. With the right tools and techniques, you can create high-quality voice-overs and jingles that will help your radio broadcast stand out and connect with listeners.